The two sides regularly find themselves in court with the NFLPA seeking avenues to curb the power the current collective bargaining agreement confers to Goodell’s office.
Goodell has navigated prominent scandals with varying degrees of success – among them the Miami Dolphins’ workplace bullying episode, the New Orleans Saints’ Bountygate situation, the infamous lockout of game officials in 2012, Spygate and Deflategate, the latter two leaving Goodell opposed with a flagship franchise, the New England Patriots, and owner Robert Kraft, long one of his foremost allies.
He redefines the sports marketing game and transforms a money-sucking stadium into a profit center. He generates a boatload of money with the most visible franchise in the NFL – and along the way becomes the ultimate game-changer at the heart of soaring league revenues. The owner of the Dallas Cowboys has long maintained rank among the NFL elite – be it players, coaches or commissioner – and is USA TODAY Sports' choice atop the list of the NFL’s 100 Most Important People.
This has very little to do with football results, given the Cowboys haven’t won a Super Bowl in more than 20 years and, well, multiple general managers would have been fired during that span if not for the fact that Jones serves as his own GM.
It was the same type of big-picture thinking Jones employed during the 1990s, when he spearheaded a new philosophy for the broadcast committee in selling the NFL’s network TV package – which is shared by all 32 teams – that bucked the traditional bidding process and resulted in then-fledgling Fox entering the game …
and providing the impetus to blow the lid off the previous deal.
Still, the franchise that plays at sparkling AT&T Stadium – Jerry World, it is often called – is worth .2 billion, according to , second to soccer juggernaut Real Madrid (.26 billion) among sports franchises worldwide.
No owner was more influential in pushing others to sign off on the Los Angeles Rams' stadium deal in Inglewood, Calif.Despite a relative lack of superstars during his 16 years in New England – Tom Brady, Randy Moss and Rob Gronkowski are rare exceptions – Belichick has built an AFC East champion 13 times, reached the conference championship game 10 times and won four of six Super Bowl appearances in that span.It’s a remarkable outlier of a feat in the post-free agency, parity-driven NFL.And while Newton continues to raise the bar with his play, the guy who used to sulk with a towel draped over his head amid a poor performance has also put his signature on the franchise quarterback label.Ever see Peyton Manning or Tom Brady doing The Dab or posing for team selfies before the final whistle?No other team has appeared in more than three Super Bowls or won more than two since 2000.Since Belichick’s team-centric approach took root, “Do Your Job” and “The Patriot Way” have become franchise-defining catchphrases.He was the first rookie in league history to pass for 4,000 yards. While leading the Carolina Panthers to Super Bowl 50 last season, Newton became the first player to pass for 30-plus touchdowns (35) and rush for double-digit TDs (10) in the same year.He is tied with Hall of Famer Steve Young for the most career rushing touchdowns by a quarterback (43) as well as for the most games with a TD both through the air and on the ground (31). But though he’s the rare player who has thrived in the pros with a read-option attack, Newton continues to evolve into an adept pocket quarterback who need only fall back on his immense physical gifts only when a play breaks down.And you can bet that Jones will be in the middle of the next big NFL deal.He’s already sent signals that he’ll back a potential move to Las Vegas by the Oakland Raiders.