Though Lucky Site 123 is not a virus, it could potentially expos you to viruses, such as ransomware, for example.
Ransomware is known to rely on malvertisements, among other things, as a means of distribution.
So, depending on how long it’s allowed to continue, as well as your PC’s parameters, over time your computer’s general performance could be drastically affected.
Malvertisements are ads that have been injected with a malicious script, so that clicking on them results in an infection with the virus.
There’s no telling which ad is legit and which may have been corrupted by cyber criminals, so we urge you to avoid any interaction with the ads you see on your screen.
However, many users and even security experts disagree with this practice and see it as a privacy invasion.
The fact that this data is also often sold to third parties for additional profit doesn’t make it seem any less appealing either.