Mintel estimates that the industry will be worth more than pounds 150m by 2014.
The performance of Meetic, which bought Match's European operation in 2007, but is 27%-owned by US company Match, suggests that the downturn has not dampened consumers' willingness to invest in finding love.
Katie Sheppard, head of marketing at online dating company Match, is modernising the business of love. The messages in the inbox on Katie Sheppard's computer read, according to her, like 'a Richard Curtis script meets Cosmopolitan magazine'.
In her four years at online dating company Match, its 31-year-old head of marketing has built up a sizeable hat collection - the result of attending about 40 weddings between couples who had met on one of the brand's sites.
'Marketing and consumer insight drives this product.' As the stigma once associated with online dating dissipates, more people are turning to it to find love.
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