The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.
After troubles with venture capitalists over his insistence that the company serve profitable alternative market segments including the LGBT market, Gary Kremen left in March 1996, remaining on the board of Electric Classifieds. A year later was purchased by IAC (then still operating under the name Ticket Master).
It can intervene if it sees worrying trends or serious matters of concern. A link to our customer service arrangements is provided here.
Our proven track record of 14 years strongly suggests that we are not only a successful site, but our staff and approach to this business is of exceptional standards that time and again delivers quality.
Use your mobile phone to browse singles, view profiles and see photos on our dating website.
Download our free dating app, and get access to exclusive mobile features.
The initial business scope developed by this team included a subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the Gay and Lesbian community.
Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).