Hunt insisted on calling the game the "Super Bowl" after seeing his children playing with a popular toy at the time, a Super Ball.
While the first few games were designated the "AFL–NFL World Championship Game," the Super Bowl name became its officially licensed title in years to come.
The Chiefs would not return to the post-season for the remainder of the 1970s, and the 1973 season was the team's last winning effort for seven years.
On December 19, 1988, owner Lamar Hunt hired Carl Peterson as the team's new president, general manager, and chief executive officer.
After a disappointing 7–9 record in 2004, the 2005 Chiefs finished with a 10–6 record but no playoff berth.
In Schottenheimer's tenure as head coach (1989–1998), the Chiefs became a perennial playoff contender, featuring offensive players including Steve De Berg, Christian Okoye, Stephone Paige and Barry Word, and a strong defense, anchored by Thomas, Smith, Albert Lewis and Deron Cherry.
Kansas City and Green Bay played a close game for the first half, but Green Bay took control in the final two quarters, winning the game by a score of 35–10.
Linebacker Willie Lanier and quarterback Len Dawson won the NFL Man of the Year Award in 19, respectively.
Despite having a championship team in the Texans and a Cowboys team that managed only a 9–28–3 record in their first three seasons, the Dallas–Fort Worth media market could not sustain two professional football franchises.
Hunt and head coach Hank Stram initially planned on retaining the Texans name, but a fan contest determined the new "Chiefs" name in honor of Mayor Bartle's nickname that he acquired in his professional role as Scout Executive of the St.